Matt Flamm’s piece on the second phase of taxi cab content development quotes Turnstone:

‘“The screens could be telling me I should look out the window because right now that’s what’s exciting,” said Rachel Abrams, founder of Turnstone Consulting, who was co-editor of Taxi07, a report about the future of New York’s yellow cabs.’

Turnstone observed the yellow cab fleets deal with 20th century media companies as a failure to recognize the shift towards location-based, app-based services: “It’s a missed opportunity.” – An opportunity Uber and its multiple partners have since leveraged.